“TOP 5 REASONS WHY TIE-DYE IS THE HOT SALE OF THE MARKET!!!”

If you really wanted to make a bit of clothing in any form with some sort of pattern that is unique and individualistic? Then you should try tie and dye, here is how we are going to tell you the evolution of tie-dye

Historically tie-dye has evolved from the hippie movement while many thinks of tie-dye started in the 1960s, and it was only the more modern form involving fibre-reactive dyes that were a counter-culture creation.

1960’s Hippie Movement

Other tie-dye-style techniques, such as the Indian Bandhani and Japanese Shibori, have been around for centuries. Tie-dye is the process of tying the fabric that needs to be dyed in a particular pattern and binding it with clamps, strings or rubber bands so that the banded area will resist the dye, making a certain pattern on the fabric. Whether you want to punch up your bedroom décor or you’re looking to get creative and make your own fashionable style, from novice to pro.

This time it has come up with contemporary high street fashion and has been a long strange never-ending a trip. With constantly evolving in fashion there are new trends every year and Tie-dye is the hottest trend in this 2019 season. The concept of tie-dye is versatile as it comes up with unique design patterns with beautiful colours.

This season the colours of tie-dye are more fresh and modern than the last year. This trend has also been picked up by fast-fashion retailers too.

So without further ado, here are my top 5 reasons for tie-dye – the hot sale of the market.

  1. New Concepts & Designs- In past years this style was considered as a cheap DIY and crafts project but this year it has come back with more modernised and chic spin on the runway. The print resembles blurry strokes of paint on the textile. It is defined with a transition from one colour to another with an unusual design. The patterns look incredibly juicy and bright attracting young generations. It’s a great way to manifest individuality, uniqueness and a rebellious spirit. Many new concepts & designs are introduced by Indian as well as international fashion designers like the pretty sweaters seen at Prabal Gurung. Tie-dye prints are seen on the runways of Jil Sander, Ambush, Amiri, Alyx, Cerrutti, Commes des Garcons, Issey Miyake and Off-White. Eckhaus Latta, Collina Strada, R13 and John Elliott
  • Comfort & Confidence- the essence of tie-dye is about expressing your own individuality. It is opening up many creative possibilities of the people and influencing fashions around the world. Each piece is one of a kind, you can never get the exact same effect twice
  • Eco-Fashion- Since they come from natural sources, natural dyes are not harmful to the environment. The rejuvenation of tie-dye in 2019 evolves modern changes to fashion as an industry. The federation of sustainability, eco-fashion and natural dyes are the great influencers of the way in which tie-dye has raised in fashion today said by Kavita Kumari a specialist print and dye technician at London College of fashion.
  • Cost-effective- Tie-dyeing is a very cost-effective way of getting more use out of old t-shirts or denim and saving money as well as gets more use out of the old T-shirts that you have rather than throw them away.
  • Acceptance from Retailers- The tie-dye trend has also been picked up by fast-fashion retailers H&M, Zara, Abercrombie, Urban Outfitters are all using the print in their current collection.

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